Discover how artificial intelligence is fundamentally reshaping the marketing landscape. In this foundational lesson, you’ll learn the core principles of digital marketing while understanding the critical role AI plays in modern marketing strategy.

What You’ll Learn:

• Define digital marketing and its significance in the modern business landscape
• Explore the key components of a successful digital marketing strategy, including the integration of AI tools and platforms
• Understand the customer journey and how digital marketing influences it, with insights from AI-powered customer behavior analysis
• Master the “Internet Street” concept: navigating the explosion of choice and the paralysis it causes
• Recognize AI not just as a tool, but as a competitor for attention (Algorithm vs. Human)
• Apply the paradigm shift: “The Algorithm is the Audience”, marketers now market to two audiences: the human consumer and the AI algorithm that curates the consumer’s feed

Map the complete customer journey from initial awareness through loyalty. Learn how to design marketing strategies that guide customers through each stage while leveraging AI insights to personalize the experience.

What You’ll Learn:

• Understand the path a customer takes from discovery to loyalty
• Define the digital marketing funnel and explore different buyer personas
• Learn how buyer personas help marketers understand customer needs, preferences, and behaviors
• Burn the Funnel: Replace traditional linear funnels with the Messy Middle Loop
• Master the Infinite Loop of Exploration and Evaluation
• Participate in a hands-on workshop: map a recent purchase you made, identifying every time you looped from exploration back to evaluation, and which of the six cognitive biases eventually triggered the purchase

AI Tools You’ll Use:

• Gemini/ChatGPT – Generate detailed buyer personas based on market research data. Practice creating customer profiles, pain points, and journey maps with AI assistance
• Manus AI – Automate customer journey research by gathering data across multiple touchpoints and channels. Learn to use AI agents to compile competitive customer journey analyses and identify optimization opportunities

Master the fundamentals of Search Engine Optimization in the AI era. Learn how AI transforms traditional SEO practices and discover the emerging field of GEO (Generative Engine Optimization) that gives you a competitive edge in organic search.

What You’ll Learn:

• Master the fundamentals of SEO and its impact on website visibility
• Understand on-page and off-page SEO techniques for organic traffic growth
• Navigate the paradigm shift from Retrieval (Blue Links) to Generation (AI Answers)
• Introduction to GEO (Generative Engine Optimization): optimizing content for AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews
• Apply Visibility Economics: understand why “Zero-Click” searches are rising and how to measure success when no one visits your site (Share of Voice, Brand Mentions)
• Learn how traditional SEO principles must evolve to succeed in the age of generative AI

AI Tools You’ll Use:

• SEMrush/Ahrefs – Introduction to industry-leading SEO tools with built-in AI capabilities for site audits, competitor analysis, and backlink research. Learn to leverage AI-powered insights for identifying SEO opportunities
• Gemini/ChatGPT – Use AI to generate SEO-optimized meta descriptions, title tags, and content outlines based on target keywords and search intent

Dive deeper into the future of search optimization. Learn how to leverage AI tools to conduct advanced keyword research, optimize for generative AI engines, and position your brand as the authoritative source that AI systems cite.

What You’ll Learn:

• Incorporate AI-driven keyword research and content optimization techniques
• Analyze SEO and GEO performance and make data-driven optimizations
• Master the shift from Keywords to Entities: transition from traditional SEO to GEO (Generative Engine Optimization)
• Understand how generative AI engines like ChatGPT, Perplexity, and Google’s AI Overviews select which sources to cite
• Learn the GEO workflow: Identify Core Entity → Map Related Entities (The Semantic Cluster) → Create Content for “Information Gain” (original data/insight that AI systems value)
• Optimize content to be referenced and cited by AI-generated responses 

AI Tools You’ll Use:

• SEMrush/Ahrefs – Hands-on practice with AI-powered keyword research tools, including keyword difficulty analysis, search volume trends, and keyword gap analysis. Learn to identify high-value keywords using AI-driven recommendations
• Gemini/ChatGPT – Generate content briefs and GEO-optimized content based on target keywords and entities. Practice using AI to create comprehensive content outlines that align with both traditional search intent and generative AI requirements
• Manus AI – Automate competitive keyword research by analyzing multiple competitor websites simultaneously. Learn to use AI agents to compile keyword strategies, identify content gaps, and discover GEO opportunities in your niche

Learn the principles of effective Search Engine Marketing (SEM) and how AI is revolutionizing paid search advertising. Understand how to create campaigns that leverage AI for maximum ROI.

What You’ll Learn:

• Differentiate and understand the different types of paid advertising platforms
• Create landing pages optimized for high conversion rates
• Apply Predictive Performance: use AI for Dynamic Creative Optimization where AI generates 100 variations of an ad, tests them in real-time, and doubles down on the winner
• Use the Messy Middle Application: deploy ads to “Close the Gap” — retargeting is not just reminding; it’s providing the specific information (Social Proof, Authority) needed to unstick a user from the Evaluation loop

AI Tools You’ll Use:

• Gemini/ChatGPT – Use AI to generate high-converting landing page copy, including headlines, value propositions, and calls-to-action. Practice A/B testing variations created with AI assistance
• Manus AI – Build complete landing pages without any coding using AI-powered design and development

Master the advanced techniques of AI-powered SEM. Learn how to automate campaign creation, testing, and optimization to achieve superior results with less manual effort.

What You’ll Learn:

• Create effective paid ad campaigns with targeted keywords and ad copy
• Manage your ad budget and bidding strategies effectively
• Track and analyze ad performance for continuous improvement
• Automate campaign optimization using AI-driven insights

AI Tools You’ll Use:

• Gemini/ChatGPT – Generate multiple ad copy variations for A/B testing. Practice creating compelling ad headlines, descriptions, and extensions using AI, then learn to analyze which variations perform best
• SEMrush/Ahrefs – Use competitive intelligence features to analyze competitor ad strategies and identify keyword opportunities for paid campaigns

Understand how to measure, analyze, and optimize your marketing performance using AI-powered analytics. Learn to make data-driven decisions that drive business growth.

What You’ll Learn:

• Learn the importance of analytics to make data-driven decisions
• Analyze data with the integration of AI tools and platforms
• Navigate Attribution in the Dark: acknowledge that much of the “Messy Middle” happens in untrackable channels (DMs, WhatsApp, Word of Mouth)
• Master the new metric: Share of Search, which a proxy for market share. If more people are searching for your brand entity, your “Messy Middle” strategy is working

AI Tools You’ll Use:

• SEMrush/Ahrefs – Leverage AI-powered analytics features to generate comprehensive performance reports, track ROI, and identify areas for improvement across SEO and SEM campaigns
• Manus AI – Automate data collection and report generation from multiple marketing platforms. Learn to use AI agents to compile weekly/monthly performance reports, competitive analyses, and actionable insights without manual data entry
• Gemini/ChatGPT – Use AI to interpret complex analytics data and generate executive summaries, insights, and recommendations based on campaign performance metrics

• Applying your knowledge and skills to a real-world digital marketing project at the end of the course.
• Developing a comprehensive digital marketing plan for a business or organisation.
• Presenting your findings and recommendations to stakeholders.

Yes. This is Singapore’s most beginner-friendly AI digital marketing course. We start with digital marketing fundamentals before introducing AI concepts and tools. No programming or data science experience required.

Yes. This course is SkillsFuture-approved with up to 70% government subsidy. Singapore Citizens aged 25+ can use SkillsFuture credits to offset remaining fees, making this Singapore’s most affordable path to AI digital marketing certification.

Our graduates secure roles as AI Digital Marketing Specialists, Growth Marketers, Digital Strategists, SEO/GEO Specialists, and Marketing Automation Managers at companies like DBS, Shopee, Grab, and leading Singapore agencies. The AI digital marketing skills you’ll learn are in high demand across Singapore’s job market.

Not at all. This course is designed for marketers, business owners, and professionals who want to leverage AI, not build it. We focus on no-code and low-code AI digital marketing tools that deliver results without requiring programming skills.

With 5.0/5 stars from 2,560+ reviews, we’re Singapore’s highest-rated tech academy. Our AI-native curriculum, certified AI practitioner instructors, hands-on approach, and proven graduate outcomes make us the top choice for professionals serious about mastering AI digital marketing in Singapore.