Blog > Digital Marketing > Introducing Heicoders Academy’s Performance-Driven Digital Marketing Course With AI

Introducing Heicoders Academy’s Performance-Driven Digital Marketing Course With AI

by | Sep 14, 2024

TL;DR: Learn how to leverage AI to craft digital marketing campaigns that deliver results. In collaboration with First Page Digital, this course is part of our Digital Marketing Nanodegree and offers industry-backed content, hands-on experience, and internship opportunities. Get started today!

Introduction

Today, we are excited to introduce DM100: Performance-Driven Digital Marketing With AI, a part-time course designed for professionals eager to excel in digital marketing using AI and data-driven strategies. In partnership with First Page Digital, Singapore’s top-rated digital marketing firm, this course provides the latest tools and techniques needed to succeed in today’s tech-focused marketing world. DM100 also marks the launch of our Digital Marketing Nanodegree, with DM100 serving as the inaugural course. The nanodegree provides valuable skills and a recognised certification to boost your career prospects.

Our Partnership – Leading AI & Tech Educator Meets Cutting-Edge Digital Marketing

DM100 is a result of a close collaboration with First Page Digital, combining our expertise in upskilling with First Page Digital’s digital marketing prowess. This partnership ensures:

  1. Industry-Backed Content: First Page Digital brings its award-winning expertise directly into the course material, ensuring you learn proven techniques used by industry leaders.
  2. Exclusive Career Opportunities: Select graduates will have the chance to intern with First Page Digital, gaining hands-on experience working with top brands in the region.

Supercharging Marketing with Tech & AI

Digital marketing has advanced significantly, now focusing on data and AI-driven strategies. This course will guide you in harnessing AI to optimise your campaigns in real time, enhance ROI, and outpace your competitors. We cover everything from AI-powered analytics to SEO and SEM, providing you with the tools necessary for success. At Heicoders Academy, we pride ourselves on leading in tech education. We’re now applying our expertise to digital marketing, so you’ll finish this course ready to create effective, AI-enhanced campaigns that deliver tangible results.

What will this course cover?

This course is designed for beginners with no prior knowledge of digital marketing. You’ll learn:

  • AI-Driven Campaign Optimisation: Use AI to optimise your digital marketing campaigns, increasing efficiency and results.
  • SEO and SEM Fundamentals: Master search engine optimisation and search engine marketing to help businesses get discovered online.
  • Data-Driven Strategies: Learn how to build campaigns based on customer data, powered by AI.
  • Digital Marketing Analytics: Understand how to use AI to analyse data, adjust strategies, and maximise ROI.

Who is this course for?

Whether you’re an entrepreneur, career-switcher, or looking to upskill, this course is for you.

  • For Career Switchers: Transition confidently into the digital marketing field with practical skills and AI-powered tools.
  • For Business Owners: Learn how to use AI to grow your business’s online presence and reach new customers.
  • For Professionals: Stay ahead in your field by mastering the latest digital marketing and AI techniques.

What this course is NOT

This course isn’t about quick fixes or viral shortcuts. You’ll learn how to build a solid foundation in digital marketing using industry-validated and AI-powered strategies that drive long-term success. The key is thoughtful planning, data-driven insights, and continuous learning.

Subsidies & Grants Available

Best of all, this course is subsidized by the Institute of Banking & Finance (IBF). Singaporeans and PRs can receive up to 70% subsidies. The table below reflects the actual cost after applying just the IBF subsidies

DM100 Performance-Driven Digital Marketing with AI course fees and subsidies

Beyond that, you can also use your SkillsFuture credits to offset the remaining course fees after using the subsidies by IBF. Lastly, those with NTUC membership can also leverage on the UTAP subsidy for further reimbursement upon completion of the course. 

For more details about the course, visit our course page.

Upskill Today With Heicoders Academy

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