DM Nanodegree

Digital Marketing Course in Singapore

Performance-Driven Digital Marketing With AI

Harness the power of AI in crafting digital marketing campaigns with performance-driven strategies, through our part-time course in Singapore.

Secure your Heicoders Scholarship for 40% off course fees Build a strong foundation in understanding consumer behaviour, market trends, and the effective utilisation of online channels and tools Suitable for beginners with ZERO digital marketing background Get certified In digital marketing in 21 hours Our classes in Singapore are heavily subsidised, up to 70%, and the remaining course fee can be offset with SkillsFuture credits

Why Choose a Digital Marketing Course in Singapore

With most consumers now searching and engaging with brands on the web, establishing a strong online presence is essential for business success in Singapore. Digital marketing is a dynamic and ever-evolving field with a vast array of tools and strategies designed to reach and engage your target audience effectively.

Choosing to invest in a digital marketing course equips you with the essential knowledge and skills to navigate the complex digital landscape. And our course curriculum is crafted in partnership with First Page — Singapore’s top digital marketing agency — to help you rise to the occasion and meet whatever challenges and complexities come your way.

Whether you’re an entrepreneur, marketing professional, or simply looking to enhance your skill set, learning about digital marketing opens up a world of opportunities. 

Roles That Require Digital Marketing

Digital marketing skills are sought after in an increasingly wide range of roles in Singapore, spanning various industries and levels of seniority. From campaign strategy to analysing data, digital marketing expertise is crucial for connecting with today’s digitally savvy consumers, making even short courses on the subject a valuable investment for individuals and businesses alike.

Graduates of our course will be offered an internship with First Page to give them a leg up into the industry, allowing you a peek behind-the-scenes of a leading digital marketing agency in Singapore.

Digital Marketing Manager/Specialist
Social Media Manager
SEO Specialist
Content Marketing Specialist
Email Marketing Specialist
Paid Media Specialist (PPC)
Web Analyst
E-commerce Manager
Marketing Analyst
Public Relations Specialist
Growth Hacker

Digital Marketing Manager

Junior

S$3.0k

S$4.9k

S$6.5k

Mid

S$4.1k

S$6.0k

S$9.0k

Senior

S$5.0k

S$7.6k

S$12.7k

Lead

S$6.3k

S$10.0k

S$15.6k

This Digital Marketing Course is Suitable for:

Working Professionals

Whether you’re in marketing, sales, customer service, or any other field, gaining relevant and up-to-date, in-demand digital skills can enhance your career trajectory and open doors to new opportunities.

Business Owners & Aspiring Entrepreneurs

Whether you’re in marketing, sales, customer service, or any other field, gaining relevant and up-to-date, in-demand digital skills can enhance your career trajectory and open doors to new opportunities.

Mid-Career Switchers

If you’re looking to switch careers, boost your resume, or simply gain valuable new skills, digital marketing is a versatile and in-demand field with a wide range of career paths. Our short part-time course will provide you with the foundational knowledge and practical skills you need to embark on an exciting new career journey.

Fresh Graduates

Kickstart your career with a sought-after skill set that can open doors to exciting opportunities, and make yourself a competitive candidate in the growing digital marketing job market.

Digital Marketing Certifications Available:

DM Nanodegree

Upon successful completion of our comprehensive digital marketing course in Singapore, you'll be awarded a prestigious Digital Marketing Nanodegree, validating your expertise and proficiency in the field.

This industry-recognised certification will serve as a testament to your skills and knowledge, boosting your credibility with potential employers and clients.


(Psst, look out for our upcoming courses to help advance your digital marketing skills even further!)

Other Applications of Digital Marketing

Taking a digital marketing course isn’t just for marketing agencies or dedicated professionals. Digital marketing is a versatile toolkit that can be applied across a wide range of industries to enhance brand visibility, engage customers, and drive growth.

Here are some examples of how digital marketing can be leveraged:

In-House Brands

Establish a strong online presence, connect with your target audience, and drive sales through targeted campaigns across various digital channels.

E-commerce Stores

Learn how to optimise your online store for search engines, create compelling product descriptions, and utilise paid advertising to attract customers and boost conversions from our part-time digital marketing course.

Brick-and-Mortar Businesses

Drive foot traffic to your physical location, enhance customer engagement, and build brand loyalty through local SEO, social media marketing, and online reviews.

Digital Marketing Course Overview

Our comprehensive Digital Marketing Certification Course in Singapore is designed to equip you with a practical understanding of the core concepts, strategies, and tools that drive success in the digital landscape.

Through a combination of theoretical knowledge and hands-on exercises, you’ll gain the skills necessary to develop and execute effective digital marketing campaigns.

 
📅

7 Lessons

🕒

3-Hour Lesson Duration

💻

Held on Zoom

👩🏻‍🏫

1 Instructor

👬

1-2 Teaching Assistants

Part of:

DM Nanodegree

Learning Objective

By the end of this digital marketing course, you will be able to:

  • Understand the fundamental principles of digital marketing and its role in modern business.
  • Develop and implement comprehensive digital marketing strategies aligned with business goals.
  • Utilise various digital marketing channels, including SEO, social media, content marketing, email marketing, and paid advertising.
  • Optimise your campaigns for maximum impact and return on investment.
  • Stay up-to-date with the latest trends and best practices in the ever-evolving digital marketing landscape with insights from our course.
  • Learn from a curriculum created and vetted in partnership with a leading digital marketing agency in Singapore
  • Land an internship at First Page, an award-winning digital marketing agency in Singapore

Digital Marketing Course Outline

Lesson 1: Introduction to Digital Marketing
  • Defining digital marketing and its significance in the modern business landscape.
  • Exploring the key components of a successful digital marketing strategy, including the integration of AI tools and platforms.
  • Understanding the customer journey and how digital marketing can influence it, with insights from AI-powered customer behaviour analysis.
Lesson 2: Customer Value Journey
  • Understanding the path a customer takes from discovery to loyalty.
  • Defining the digital marketing funnel
  • Exploring different buyer personas and how they help marketers understand customer needs, preferences and behaviours
Lesson 3: Introduction to SEO
  • Mastering the fundamentals of SEO and its impact on website visibility
  • Understanding on-page and off-page SEO techniques for organic traffic growth.
Lesson 4: SEO Keyword Research
  • Understanding how to incorporate AI-driven keyword research and content optimisation techniques.
  • Analysing SEO performance and making data-driven optimisations
Lesson 5: Introduction to SEM
  • Learn to differentiate and understand the different types of paid advertising platforms in our digital marketing course.
  • Optimising a landing page for high conversion rates
Lesson 6: SEM Campaign Creation
  • Creating effective paid ad campaigns with targeted keywords and ad copy.
  • Managing your ad budget and bidding strategies.
  • Tracking and analysing ad performance for continuous improvement.
Lesson 7: Digital Marketing Analytics
  • Learn the importance of analytics to make data-driven decisions
  • Analysing data with the integration of AI tools and platforms
Capstone Project:
  • Applying your knowledge and skills to a real-world digital marketing project at the end of the course.
  • Developing a comprehensive digital marketing plan for a business or organisation.
  • Presenting your findings and recommendations to stakeholders.

Course Fees & Subsidies

IBF Subsidy Course Fees after Subsidy (incl. GST)
Singaporeans aged 40 and above 70% $663
Singaporeans below 40 and all PRs 50% $1,003
Non-Singapore Citizens and Non-PRs 40%* $1,173

Further reduce your out-of-pocket costs with:

Heicoders Academy
SkillsFuture Credits can be used to offset course fees for Singapore Citizens aged 25 and above
Heicoders Academy
NTUC Union members can be reimbursed with 50% of unfunded course fees (up to $250 a year) with UTAP
Heicoders Academy
*Heicoders Scholarship available for non-subsidy qualifiers to receive up to 40% course fee support from our Inclusive Education Fund

Upcoming Course Dates

Select a suitable course schedule below to apply. Limited slots are available and are allotted on a first-come-first-served basis.

Digital Marketing Course Highlights

Real-World Relevance

Our course curriculum is meticulously crafted in partnership with First Page, a leading digital marketing agency in Singapore, to equip you with the most practical and in-demand digital marketing skills – ensuring you're prepared to tackle real-world challenges and achieve tangible results.

Expert Guidance

Learn from industry veterans and seasoned professionals in Singapore who have achieved remarkable success in the digital marketing landscape. Our instructors bring a wealth of experience and insights to the classroom, providing you with invaluable mentorship and guidance during the course.

Beginner-Friendly Approach

No prior experience? No problem. Our short part-time course is designed to cater to learners of all levels, including beginners with no background in digital marketing. We start with the fundamentals and gradually build upon them, ensuring a smooth and accessible learning experience.

Hands-On Learning

We believe that the best way to learn is by doing. That's why our digital marketing course in Singapore features numerous hands-on exercises, projects, and case studies that allow you to apply your knowledge in practical scenarios.

Networking Opportunities

Connect with fellow students and industry professionals through our online community and networking events. Build valuable relationships and expand your professional network through this digital marketing course.

Digital Marketing Internship

First Page will be offering internships to each batch of graduates from our digital marketing course, so you can dive right into your new role as a digital marketer or strategist.

The Heicoders Guarantee

At Heicoders Academy, we’re passionate about empowering individuals and businesses with the digital marketing skills they need to thrive. Our team is composed of experienced marketers who have a deep understanding of the industry and a commitment to delivering exceptional educational experiences in all our courses.

We believe in fostering a vibrant learning community where students can connect, collaborate, and grow together. Our ultimate goal is to inspire and nurture the next generation of digital marketing leaders in Singapore.

Each Heicoders Academy course is crafted and regularly updated by an esteemed Academic Board, consisting of university professors and industry veterans with extensive experience as practitioners and hiring managers.

Our Instructors

All instructors at Heicoders Academy have been carefully screened and selected for their excellence and passion for teaching. With their extensive industry experience, we are confident that you will gain a wealth of knowledge from them.

Course Reviews and Testimonials

Heicoders Academy is proud to be recognised by our graduates for our ability to deliver comprehensive and practical content in a beginner-friendly manner. Embark on your Heicoders experience today and discover our dedication to delivering high-quality education.

Frequently Asked Questions About Our Digital Marketing Course

I have zero digital marketing experience. Is this course suitable for me?
Absolutely! Our digital marketing course is designed to accommodate learners of all levels, including those with no prior experience. We start with the fundamentals and gradually build upon them, ensuring a comfortable and comprehensive learning experience for everyone.
For payment, could I make a deposit first, and complete the payment closer to the course's commencement date?
We understand that flexibility is important. Please reach out to our admissions team, and we’ll gladly discuss payment plan options that suit your needs.

Do note that our digital marketing course in Singapore is highly subsidised (up to 70%) and the remainder can be offset by utilising SkillsFuture credits.

I am keen on your class but can't make it for one session. Is there a makeup class?

We don’t offer formal makeup classes, but all our sessions are recorded and made available to students. If you miss a class, you can easily catch up by watching the recording.

Is there a difference between Windows and macOS laptops for students? Is one preferred?

Both Windows and macOS laptops are suitable for our course. The choice ultimately comes down to your personal preference and familiarity.

Will students be provided with recorded sessions to revise the weekly lectures?

Yes, we record all sessions during our digital marketing course and make them available to students for review and reference throughout the course. This allows you to revisit key concepts, reinforce your understanding, and catch up on any missed sessions.

Have a question we haven't answered?

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