The Challenge: Producing High-Quality Content at the Speed the Business Needs
PropertyGuru's marketing and content teams are expected to produce property listings, campaign visuals, and social media content quickly and consistently, often across multiple markets and languages. Generic AI-generated listings and captions were easy to produce but easy to ignore, and the team needed a way to move beyond basic text generation toward content that was visually compelling and on brand.
Having already built a foundation in prompt engineering and agentic AI through the first two sessions in the series, the natural next step was learning how to apply those same AI skills specifically to content creation, including image generation, branded visuals, and turning a single property listing into a full suite of marketing assets.
Why Heicoders Academy: A Learning Series Built Around PropertyGuru's Real Workflows
Heicoders Academy is Singapore's leading AI-First Skills Accelerator and the exclusive Manus AI education partner, and has been PropertyGuru's training partner for its AI Learning Series since the first webinar in July. Each session in the series is intentionally designed to build on the last, with content, tools, and use cases checked against prior sessions so that every new workshop adds a distinct skill rather than repeating ground already covered.
For this third session, the curriculum was built specifically around content creation, using PropertyGuru's own listings and campaign formats as working examples throughout, so that Gurus could see the tools applied directly to the kind of content they produce every day.
Heicoders Academy is Singapore's leading AI-First Skills Accelerator, with over 30,000 learners trained, 4,000+ five-star reviews, and 300+ corporate clients including Changi Airport Group, Marriott International, and Temasek Trust.
The Solution: A Hands-On Content Creation Webinar
Led by instructor Beh Min Yan, ex-Machine Learning Engineer at GoJek and ex-Quantitative Researcher at Credit Suisse, the 1.5-hour session was structured around five segments, moving from a quick recap through to a live content creation challenge:
- Prompt to Agent Recap: A short recap connecting the prompting foundations from earlier sessions to the content creation skills covered in this workshop.
- Structuring Notebooks in Microsoft Copilot: A hands-on session on organising Copilot Notebooks as a "second brain" for content creation. Participants learned how to consolidate relevant context and reference materials, such as logos and brand guidelines, to help maintain consistency across different forms of communication.
- Live Demo, Image Generation and Infographics: A live demonstration using Copilot and Canva to generate property images and branded infographics.
- Live Demo, One Listing to a Full Content Suite: A live walkthrough turning a single property listing into a complete set of written content formats.
- Content Creation Challenge: Gurus applied what they learned to submit their own content pieces, producing a strong range of branded, market-specific submissions within the session itself.
The Content Creation Challenge produced a strong range of submissions from Gurus applying the tools to their own markets and use cases, including an apartment listing reimagined in a MUJI-inspired interior design style, a Facebook post for a condo launch with pricing and key property details generated directly onto the property image, and an infographic highlighting key considerations when renting a house in Kuala Lumpur.
Results: Strong Turnout and Practical Output from Gurus Across Markets
Over 70 Gurus attended the session, applying the content creation techniques to real PropertyGuru use cases across the region. The Content Creation Challenge in particular showed how quickly Gurus were able to put the tools to practical use, producing branded, market-specific content within the session itself.
The session builds on strong momentum from earlier in the series, following a first webinar on prompt engineering and agentic AI that recorded the highest satisfaction rating in PropertyGuru's series to date, and a second webinar on Copilot 365 and AI-powered dashboards.
What’s Next: Continuing the AI Learning Series
Heicoders Academy remains committed to designing each new session around PropertyGuru's real workflows, helping Gurus across Singapore, Malaysia, Vietnam, Thailand, and India build practical, applied AI skills session by session.
Heicoders Academy remains a committed partner to PropertyGuru as the organisation continues to explore how AI capability can be deepened and extended across its teams.
