Digital Marketing Course in Singapore
Performance-Driven Digital Marketing With AI
Harness the power of AI in crafting digital marketing campaigns with performance-driven strategies, through our part-time course in Singapore.
Why Choose a Digital Marketing Course in Singapore
With most consumers now searching and engaging with brands on the web, establishing a strong online presence is essential for business success in Singapore. Digital marketing is a dynamic and ever-evolving field with a vast array of tools and strategies designed to reach and engage your target audience effectively.
Choosing to invest in a digital marketing course equips you with the essential knowledge and skills to navigate the complex digital landscape. And our course curriculum is crafted in partnership with First Page — Singapore’s top digital marketing agency — to help you rise to the occasion and meet whatever challenges and complexities come your way.
Whether you’re an entrepreneur, marketing professional, or simply looking to enhance your skill set, learning about digital marketing opens up a world of opportunities.
Roles That Require Digital Marketing
Digital marketing skills are sought after in an increasingly wide range of roles in Singapore, spanning various industries and levels of seniority. From campaign strategy to analysing data, digital marketing expertise is crucial for connecting with today’s digitally savvy consumers, making even short courses on the subject a valuable investment for individuals and businesses alike.
Graduates of our course will be offered an internship with First Page to give them a leg up into the industry, allowing you a peek behind-the-scenes of a leading digital marketing agency in Singapore.
Digital Marketing Manager
Junior
S$3.0k
S$4.9k
S$6.5k
Mid
S$4.1k
S$6.0k
S$9.0k
Senior
S$5.0k
S$7.6k
S$12.7k
Lead
S$6.3k
S$10.0k
S$15.6k
This Digital Marketing Course is Suitable for:
Working Professionals
Whether you’re in marketing, sales, customer service, or any other field, gaining relevant and up-to-date, in-demand digital skills can enhance your career trajectory and open doors to new opportunities.
Business Owners & Aspiring Entrepreneurs
Whether you’re in marketing, sales, customer service, or any other field, gaining relevant and up-to-date, in-demand digital skills can enhance your career trajectory and open doors to new opportunities.
Mid-Career Switchers
If you’re looking to switch careers, boost your resume, or simply gain valuable new skills, digital marketing is a versatile and in-demand field with a wide range of career paths. Our short part-time course will provide you with the foundational knowledge and practical skills you need to embark on an exciting new career journey.
Fresh Graduates
Digital Marketing Certifications Available:
Upon successful completion of our comprehensive digital marketing course in Singapore, you'll be awarded a prestigious Digital Marketing Nanodegree, validating your expertise and proficiency in the field.
This industry-recognised certification will serve as a testament to your skills and knowledge, boosting your credibility with potential employers and clients.
(Psst, look out for our upcoming courses to help advance your digital marketing skills even further!)
Other Applications of Digital Marketing
Here are some examples of how digital marketing can be leveraged:
In-House Brands
E-commerce Stores
Brick-and-Mortar Businesses
Digital Marketing Course Overview
Through a combination of theoretical knowledge and hands-on exercises, you’ll gain the skills necessary to develop and execute effective digital marketing campaigns.
7 Lessons
3-Hour Lesson Duration
Held on Zoom
1 Instructor
1-2 Teaching Assistants
Part of:
Learning Objective
By the end of this digital marketing course, you will be able to:
- Understand the fundamental principles of digital marketing and its role in modern business.
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Utilise various digital marketing channels, including SEO, social media, content marketing, email marketing, and paid advertising.
- Optimise your campaigns for maximum impact and return on investment.
- Stay up-to-date with the latest trends and best practices in the ever-evolving digital marketing landscape with insights from our course.
- Learn from a curriculum created and vetted in partnership with a leading digital marketing agency in Singapore
- Land an internship at First Page, an award-winning digital marketing agency in Singapore
Digital Marketing Course Outline
Lesson 1: Introduction to Digital Marketing
- Defining digital marketing and its significance in the modern business landscape.
- Exploring the key components of a successful digital marketing strategy, including the integration of AI tools and platforms.
- Understanding the customer journey and how digital marketing can influence it, with insights from AI-powered customer behaviour analysis.
Lesson 2: Customer Value Journey
- Understanding the path a customer takes from discovery to loyalty.
- Defining the digital marketing funnel
- Exploring different buyer personas and how they help marketers understand customer needs, preferences and behaviours
Lesson 3: Introduction to SEO
- Mastering the fundamentals of SEO and its impact on website visibility
- Understanding on-page and off-page SEO techniques for organic traffic growth.
Lesson 4: SEO Keyword Research
- Understanding how to incorporate AI-driven keyword research and content optimisation techniques.
- Analysing SEO performance and making data-driven optimisations
Lesson 5: Introduction to SEM
- Learn to differentiate and understand the different types of paid advertising platforms in our digital marketing course.
- Optimising a landing page for high conversion rates
Lesson 6: SEM Campaign Creation
- Creating effective paid ad campaigns with targeted keywords and ad copy.
- Managing your ad budget and bidding strategies.
- Tracking and analysing ad performance for continuous improvement.
Lesson 7: Digital Marketing Analytics
- Learn the importance of analytics to make data-driven decisions
- Analysing data with the integration of AI tools and platforms
Capstone Project:
- Applying your knowledge and skills to a real-world digital marketing project at the end of the course.
- Developing a comprehensive digital marketing plan for a business or organisation.
- Presenting your findings and recommendations to stakeholders.
Our Instructors
All instructors at Heicoders Academy have been carefully screened and selected for their excellence and passion for teaching. With their extensive industry experience, we are confident that you will gain a wealth of knowledge from them.
Wong Kay Jan
Senior Software Developer, GIC
Albert Kwek
Software Engineer, Google
Lee Yu Long
Business Intelligence Lead, Atome
Danielle Thio
Systematic Quant Researcher, Fintech
Jonathan Lim
Senior Data Scientist, StarHub
Darren Tan
Software Engineer, DBS Bank
Shauna Loh
Data Scientist, OCBC Bank
Beh Wei Chen
Software Engineer, Fintech
Jonathan Chew
Data Product Manager, MariBank
Kong Yu Ning
Director of Product Growth, OKX
Darren Tan
Data Scientist, Citibank
Lee Yingqiu
Data Engineer, QuantumBlack
Chan Yu Siang
Software Engineer, Cake Group
Beh Min Yan
Data Scientist, Gojek
Amos Tan
Solutions Architect, Stripe
Course Fees & Subsidies
| IBF Subsidy | Course Fees after Subsidy (incl. GST) | |
|---|---|---|
| Singaporeans aged 40 and above | 70% | $663 |
| Singaporeans below 40 and all PRs | 50% | $1,003 |
| Non-Singapore Citizens and Non-PRs | 40%* | $1,173 |
Further reduce your out-of-pocket costs with:
For more information on Heicoders' financial support, visit this link here.
Upcoming Course Dates
Select a suitable course schedule below to apply. Limited slots are available and are allotted on a first-come-first-served basis.
Digital Marketing Course Highlights
Real-World Relevance
Our course curriculum is meticulously crafted in partnership with First Page, a leading digital marketing agency in Singapore, to equip you with the most practical and in-demand digital marketing skills – ensuring you're prepared to tackle real-world challenges and achieve tangible results.
Expert Guidance
Learn from industry veterans and seasoned professionals in Singapore who have achieved remarkable success in the digital marketing landscape. Our instructors bring a wealth of experience and insights to the classroom, providing you with invaluable mentorship and guidance during the course.
Beginner-Friendly Approach
No prior experience? No problem. Our short part-time course is designed to cater to learners of all levels, including beginners with no background in digital marketing. We start with the fundamentals and gradually build upon them, ensuring a smooth and accessible learning experience.
Hands-On Learning
We believe that the best way to learn is by doing. That's why our digital marketing course in Singapore features numerous hands-on exercises, projects, and case studies that allow you to apply your knowledge in practical scenarios.
Networking Opportunities
Connect with fellow students and industry professionals through our online community and networking events. Build valuable relationships and expand your professional network through this digital marketing course.
Digital Marketing Internship
First Page will be offering internships to each batch of graduates from our digital marketing course, so you can dive right into your new role as a digital marketer or strategist.
The Heicoders Guarantee
We believe in fostering a vibrant learning community where students can connect, collaborate, and grow together. Our ultimate goal is to inspire and nurture the next generation of digital marketing leaders in Singapore.
Each Heicoders Academy course is crafted and regularly updated by an esteemed Academic Board, consisting of university professors and industry veterans with extensive experience as practitioners and hiring managers.
Course Reviews and Testimonials
Heicoders Academy is proud to be recognised by our graduates for our ability to deliver comprehensive and practical content in a beginner-friendly manner. Embark on your Heicoders experience today and discover our dedication to delivering high-quality education.
Frequently Asked Questions About Our Digital Marketing Course
I have zero digital marketing experience. Is this course suitable for me?
For payment, could I make a deposit first, and complete the payment closer to the course's commencement date?
Do note that our digital marketing course in Singapore is highly subsidised (up to 70%) and the remainder can be offset by utilising SkillsFuture credits.
I am keen on your class but can't make it for one session. Is there a makeup class?
We don’t offer formal makeup classes, but all our sessions are recorded and made available to students. If you miss a class, you can easily catch up by watching the recording.
Is there a difference between Windows and macOS laptops for students? Is one preferred?
Both Windows and macOS laptops are suitable for our course. The choice ultimately comes down to your personal preference and familiarity.
Will students be provided with recorded sessions to revise the weekly lectures?
Yes, we record all sessions during our digital marketing course and make them available to students for review and reference throughout the course. This allows you to revisit key concepts, reinforce your understanding, and catch up on any missed sessions.
Have a question we haven't answered?
Media Features
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Heicoders Academy Co-Founders Yu Ning and Min Yan shares with The Straits Times' Venessa Lee about their efforts to weave in digital and AI tools to save $8k/month for the academy
TSL’s Faith Leong discusses Heicoders Academy’s AI courses, which is led by industry professionals and focuses on making machine learning accessible and relevant through practical capstone projects and real-world applications
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