How is Heicoders' AI digital marketing course different from other marketing courses in Singapore?

DM100 is Singapore's AI-native digital marketing course. Unlike traditional courses that teach tools in isolation, DM100 teaches the complete AI marketing stack — GEO, SEO, SEM, AI content creation, and analytics — with a focus on real-world application and a capstone campaign project. Instructors are industry practitioners from Google, Stripe, GIC, DBS, and other leading firms.

How much time do I need to commit to the DM100 digital marketing course?

DM100 runs for 7 weeks at approximately 3 hours per week — designed specifically for working adults. Classes are available online or in-person, so you can fit learning around your existing schedule.

Can I apply AI digital marketing skills immediately at work?

Yes. Every module in DM100 is built around practical, immediately applicable skills. From week one, you'll be working with real tools and real campaigns. By the end of the course, you'll have completed a full capstone digital marketing campaign you can reference in your work.

What tools will I learn in the AI digital marketing course?

You'll learn industry-standard tools including Google Analytics, Google Ads, Meta Ads Manager, Ahrefs, SEMrush, and AI content creation tools for prompt engineering, visual content generation, and marketing automation. You'll also learn GEO techniques for visibility on ChatGPT, Perplexity, and Google AI Overviews.

How much does the DM100 digital marketing course cost and what subsidies are available?

DM100 is eligible for up to 70% SSG subsidy for Singapore Citizens and Permanent Residents. Additional funding options include SkillsFuture Credits (for Citizens aged 25+), PSEA (for learners aged 21–31), NTUC UTAP ($500/year for union members), and IBF funding for finance sector professionals. Use the subsidy calculator on our website to find out what applies to you.

Will I receive a certificate after completing the digital marketing course?

Yes. You'll receive a WSQ Statement of Attainment — an SSG-accredited, nationally recognised certificate — upon successful completion of DM100. You'll also complete a real capstone project: a comprehensive digital marketing plan that demonstrates your skills to employers.

What roles can I pursue after completing the AI digital marketing course?

Graduates of DM100 pursue roles including Digital Marketing Manager, SEO/GEO Specialist, SEM Specialist, Content Marketing Specialist, Growth Marketer, and Marketing Analytics Manager — all among the most in-demand marketing roles in Singapore's digital economy.

← Back to Upskillers

Become the AI Marketer Every Organisation Wants to Hire

While others run traditional campaigns, you'll master GEO, SEO, SEM, and AI content creation to drive growth that compounds.

Chat With Our Team

Two professionals learning AI digital marketing skills on laptops — Heicoders Academy DM100 course Singapore

The Opportunity

From Traditional Marketer to AI Marketing Leader

Digital marketing is being rebuilt from the ground up. AI is changing how customers search (ChatGPT, Perplexity), how campaigns run (AI bidding, automated targeting), and how content is created (generative AI). Marketers who adapt aren't just keeping up — they're running circles around the competition.

The question isn't whether AI will transform marketing. It already has. The question is whether you'll be the one leading that transformation — or watching someone else do it. Here's what changes when you master AI digital marketing.

S$6,000

Monthly Average Salary

NodeFlair Salary Report, 2025

5,000+

Active Roles in Singapore

LinkedIn Jobs, 2025

higher ROI with AI-powered campaigns

McKinsey Global Institute, 2025

72%

of marketers using AI tools daily

HubSpot Marketing Report, 2025

Today, You Might Be:

✕Running campaigns based on guesswork rather than data
✕Writing content manually whilst AI-powered marketers work at 10x speed
✕Spending on ads without knowing which ones actually convert
✕Invisible on Google and ChatGPT whilst competitors rank at the top
✕Watching the marketing landscape change without a clear path forward

After Mastering AI Digital Marketing, You'll Be:

✓Running AI-powered campaigns that optimise themselves for better ROI
✓Creating content at scale with AI whilst keeping your brand voice
✓Ranking on both Google and ChatGPT with GEO and SEO mastery
✓Making data-driven decisions that cut wasted ad spend and boost conversions
✓Leading your organisation's AI marketing transformation with confidence

What You'll Master

We don't teach marketing theory. We teach the complete AI digital marketing stack — GEO, SEO, SEM, AI content, and analytics — that delivers measurable results.

Skill 1

GEO: Generative Engine Optimisation

Getting your brand ranked and cited on ChatGPT, Claude, Perplexity — the new search engines.

What You'll Learn:

How generative AI engines discover and cite sources
Structuring content to appear in AI-generated answers
Building authority signals that LLMs trust and reference
Monitoring your brand's presence across AI search platforms

Real-World ApplicationAppear in ChatGPT answers when your customers ask questions about your industry — the most valuable new marketing real estate.

Skill 2

SEO: Search Engine Optimisation

Dominating Google with AI-assisted keyword strategy and content that ranks.

What You'll Learn:

Keyword research using AI tools (Ahrefs, SEMrush, AI-powered tools)
On-page and technical SEO fundamentals
AI-assisted content creation that ranks for target keywords
Link building strategies and domain authority building

Real-World ApplicationRank on page one for your most valuable keywords — and drive free, high-intent traffic that's already looking for what you offer.

Skill 3

SEM: AI-Powered Paid Advertising

Running Google Ads and Meta campaigns that use AI to maximise ROI.

What You'll Learn:

Setting up and optimising Google Ads campaigns
Using AI bidding strategies and smart campaign automation
Meta Ads targeting, creative testing, and optimisation
Reading campaign data and making fast, informed adjustments

Real-World ApplicationRun smarter paid campaigns — use AI automation to cut wasted spend, sharpen your targeting, and find the audiences most likely to convert.

Skill 4

AI Content Creation at Scale

Using generative AI to produce high-quality marketing content 10x faster.

What You'll Learn:

Prompt engineering for marketing copy, blogs, and social posts
Maintaining brand voice whilst scaling with AI
Creating visual content with AI (images, ad creatives, infographics)
Building content calendars and workflows with AI assistance

Real-World ApplicationProduce a month of marketing content in a day — without sacrificing quality or your brand's unique voice.

Skill 5

Marketing Analytics & Data

Using data to understand what's working, what's not, and where to invest next.

What You'll Learn:

Setting up and interpreting Google Analytics
Building marketing dashboards that track the right KPIs
Attribution modelling and multi-channel analysis
Using AI to surface insights from campaign data

Real-World ApplicationStop guessing which campaigns work — build a data system that shows you exactly where to focus your budget and effort.

Skill 6

Customer Journey & Conversion Optimisation

Understanding how customers decide — and engineering experiences that convert.

What You'll Learn:

Mapping the AI-era customer journey and 'Messy Middle'
Landing page optimisation and A/B testing
Email marketing automation with AI personalisation
Using AI to identify cognitive biases that drive purchase decisions

Real-World ApplicationFix the leaks in your marketing funnel — turn more visitors into leads and more leads into customers.

From Marketing Beginner to AI Marketing Pro in 7 Weeks

We've designed a focused, practical pathway that takes you from the basics to running real AI-powered campaigns — without quitting your job.

DM100: AI Digital Marketing

Singapore's first AI-native digital marketing course. No prior marketing or technical experience required. Master GEO, SEO, SEM automation, AI content creation, and analytics through hands-on projects and a real capstone campaign.

7 weeks, 3 hours per week

Online or in-person

Industry practitioners

SSG-accredited certificate

View Course Details

Subsidies available up to 70% off

Optional Add-Ons: Amplify Your Marketing with AI

GA100: Generative AI for Automation & Productivity

Supercharge your marketing with AI. Learn prompt engineering, AI agents, and automation workflows that amplify every campaign and content strategy you build.Explore Gen AI Course

AI100: Python Programming & Data Visualisation

Take your analytics further with Python. Automate data collection, build custom reports, and create advanced visualisations that give your marketing an edge.Explore Python Course

Rank on ChatGPT and Google at the Same Time

Run AI-Powered Campaigns That Optimise Themselves

Create a Month of Content in a Day

Make Data-Driven Marketing Decisions

Lead AI Marketing in Your Organisation

Top-rated badge — Heicoders Academy rated 5 stars by 3,000+ graduates in Singapore

Singapore's Top-Rated AI Digital Marketing Academy

Our graduates consistently tell us the same thing: the skills are practical, the learning is beginner-friendly, and they use what they learn from day one.

3,000+

5-Star Google Reviews

Our learners consistently rate us 5 stars for our expert instruction, practical curriculum, and supportive learning environment.

Lifetime

Community Access

Upon course completion, you join our Heicoders AI community to seek ongoing advice from instructors, teaching assistants, and fellow alumni.

Instructors from Top Companies

Learn from Practitioners, Not Just Trainers

Our instructors come from Google, Stripe, GIC, DBS, OCBC, Grab, and other leading firms. They bring real-world experience from billion-dollar funds and top tech companies.

Your Questions, Answered

Do I need a marketing background to take this course?

No. DM100 is beginner-friendly and suitable for learners with zero digital marketing background. We start with fundamentals and build up progressively. No prior marketing or technical experience required.

How is this different from other marketing courses?

How much time do I need to commit?

Can I apply these skills immediately at work?

What tools will I learn?

How much does the course cost, and what subsidies are available?

Will I get a certificate?

What jobs can I get after this course?